Add to ORKGFounded in 1928 as a luxury hotel-reservation processing company, The Leading Hotels of the World, Ltd, which is headquartered in New York City, has evolved into a highly recognizable luxury brand within the luxury hotel market. The company has spent the last decade transforming itself from a reservation-processing company into a luxury powerhouse. Leading Hotels provides a compelling lesson in how to effectively achieve growth in the luxury market and today has positioned itself to meet its vision: To become the preeminent provider of products and services to luxury hotels and to the luxury marketplace. This article looks at how the company grew into a worldwide powerhouse
In this essay, we discuss brand revitalization in the context of a revitalization process undertaken...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
This article shows success criteria for joint HR projects of hotel companies and universities for re...
Despite the recent recession, the economic growth of recent decades has created a group of so-called...
The luxury industry is large, complex and very competitive and one that has flourished significantly...
The never-ending challenges of hotel brand management have only become more involved as the hotel in...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
The luxury guest is a sophisticated world traveler, loaded with high expectations, hungry for the ne...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
[Excerpt] Building and successfully managing strong brands is considered to be one of the key driver...
[Excerpt] Building brand equity, or strong brands, is considered to be one of the key drivers of a b...
In a world of hyper-competition due to increased brand choices, hotel marketers invest in servicesca...
Over the last decades, the global luxury business has become dominated by large conglomerates. Backe...
The hotel sector of the travel industry is the leader according to the indicator of economic growth,...
After a decade of over-expansion, the hotel industry began the \u2790s with excess capacity and decr...
In this essay, we discuss brand revitalization in the context of a revitalization process undertaken...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
This article shows success criteria for joint HR projects of hotel companies and universities for re...
Despite the recent recession, the economic growth of recent decades has created a group of so-called...
The luxury industry is large, complex and very competitive and one that has flourished significantly...
The never-ending challenges of hotel brand management have only become more involved as the hotel in...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
The luxury guest is a sophisticated world traveler, loaded with high expectations, hungry for the ne...
Hotel industry is a form of an intense interaction between employee and consumer. When a hotel choos...
[Excerpt] Building and successfully managing strong brands is considered to be one of the key driver...
[Excerpt] Building brand equity, or strong brands, is considered to be one of the key drivers of a b...
In a world of hyper-competition due to increased brand choices, hotel marketers invest in servicesca...
Over the last decades, the global luxury business has become dominated by large conglomerates. Backe...
The hotel sector of the travel industry is the leader according to the indicator of economic growth,...
After a decade of over-expansion, the hotel industry began the \u2790s with excess capacity and decr...
In this essay, we discuss brand revitalization in the context of a revitalization process undertaken...
International audienceToday luxury is everywhere. Everybody wants his products to be luxury. The con...
This article shows success criteria for joint HR projects of hotel companies and universities for re...