Varieties of Bricolage and the Process of Entrepreneurship

We offer a theoretical account of how two types of bricolage influence the entrepreneurial process. The first type involves social relationships or physical or functional assets, and thus pertains to an entrepreneur’s external resources used in the instantiation of operations of a new venture. The second type pertains to an entrepreneur’s internal resources—experiences, credentials, knowledge, and certifications—which the entrepreneur appropriates, assembles, modifies and deploys in the presentation of a narrative about the entrepreneurial process. We argue that both types of bricolage are essential to the success of a venturing attempt