Add to ORKGAbstrack: This study aims to analyze and discuss the influence of consumer dissatisfaction and variety seeking to brand switching mobile broadband. The type of this research is quantitative. Techniques of sampling using judgemental sampling with 210 respondents.Data analysis techniques using PAWS Statistics 18 software. Result of the research shows that consumer dissatisfaction have positive influence on brand switching and variety seeking have positive influence on brand switching. Keywords: consumer dissatisfaction, variety seeking, dan brand switchin
This study aimed to identify factors that influence consumers' brand switching behavior in the purch...
The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek var...
Brand switching is one of interesting objects to be studied. Companies need to know what motivates ...
Abstrack: This study aims to analyze and discuss the influence of consumer dissatisfaction and varie...
This study aims to examine the influence of consumer dissatisfaction and variety seeking on brand sw...
This study aims to examine the influence of consumer dissatisfaction and variety seeking on brand sw...
ABSTRACT THE EFFECT OF DISSATISFACTION, SALES PROMOTION AND VARIETY SEEKING ON BRAND SWITCHING (A RE...
Abstrak Penurunan penjualan terjadi pada beberapa vendor terkenal seperti pada smartphone merek Sams...
: The Influence of Consumer Dissatisfaction and Product Category and Characteristics to Switch Brand...
: The Influence of Consumer Dissatisfaction and Product Category and Characteristics to Switch Brand...
The purpose of this research is to search and find what factor that will be consumer consideration s...
Brand switching behavior is important issue in hard business competition nowadays, especially in cel...
Abstrak Penurunan penjualan terjadi pada beberapa vendor terkenal seperti pada smartphone merek Sams...
ABSTRACTThis research was conducted to determine the effect of price, the need to find variations, a...
The background of this research is that there is intense competition in the mobile industry and the ...
This study aimed to identify factors that influence consumers' brand switching behavior in the purch...
The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek var...
Brand switching is one of interesting objects to be studied. Companies need to know what motivates ...
Abstrack: This study aims to analyze and discuss the influence of consumer dissatisfaction and varie...
This study aims to examine the influence of consumer dissatisfaction and variety seeking on brand sw...
This study aims to examine the influence of consumer dissatisfaction and variety seeking on brand sw...
ABSTRACT THE EFFECT OF DISSATISFACTION, SALES PROMOTION AND VARIETY SEEKING ON BRAND SWITCHING (A RE...
Abstrak Penurunan penjualan terjadi pada beberapa vendor terkenal seperti pada smartphone merek Sams...
: The Influence of Consumer Dissatisfaction and Product Category and Characteristics to Switch Brand...
: The Influence of Consumer Dissatisfaction and Product Category and Characteristics to Switch Brand...
The purpose of this research is to search and find what factor that will be consumer consideration s...
Brand switching behavior is important issue in hard business competition nowadays, especially in cel...
Abstrak Penurunan penjualan terjadi pada beberapa vendor terkenal seperti pada smartphone merek Sams...
ABSTRACTThis research was conducted to determine the effect of price, the need to find variations, a...
The background of this research is that there is intense competition in the mobile industry and the ...
This study aimed to identify factors that influence consumers' brand switching behavior in the purch...
The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek var...
Brand switching is one of interesting objects to be studied. Companies need to know what motivates ...