Add to ORKGAbstract:Nowdays to win over the market shared, the application of the conventional strategy is not effective because consumers more critical thinking in the choose a product, need a strategy that can provide a certain image in mind of consumers. This study aims analyze and discuss the effect of emotional branding on the brand loyalty with brand image as a intervening variable (study of Richesee Factory in Surabaya). Respondents in this study is Richesee Factory customers who have consumed food at the restaurant Richeese Factory least 2 times. Sample to be taken 220 respondents with accidental sampling technique, questionnaires is spread and analyzed by using the path analysis. The result showed that the emotional branding...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...
Abstract:Nowdays to win over the market shared, the application of the conventional strategy is not ...
The formation of a Brand Image can affect the Affective Loyalty to use a product. Before buying a pr...
Abstract. Businesses or brands collaborate with their customers to fulfill their desires and aspirat...
Brand loyalty has become essential to the life of a company that every telecommunications company in...
This research investigates the complex dynamics of brand loyalty within the organizational framework...
The restaurant business in jakarta showed rapidly increased. Marketing today as the compete of brand...
The purpose of this paper is to explain the important role of brand and brand loyalty inmarketing ac...
Brand loyalty is a behavior of consumer loyalty to the brand by repurchasing the same product more t...
Brand loyalty has an important role in advancing a product so that consumers remain loyal in choosin...
Customers play an important role in a company. Various alternative and efforts must be made by the c...
Brand loyalty has an important role in advancing a product so that consumers remain loyal in choosin...
112 HalamanPenelitian ini bertujuan untuk melihat hubungan antara emotional branding dengan loyalit...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...
Abstract:Nowdays to win over the market shared, the application of the conventional strategy is not ...
The formation of a Brand Image can affect the Affective Loyalty to use a product. Before buying a pr...
Abstract. Businesses or brands collaborate with their customers to fulfill their desires and aspirat...
Brand loyalty has become essential to the life of a company that every telecommunications company in...
This research investigates the complex dynamics of brand loyalty within the organizational framework...
The restaurant business in jakarta showed rapidly increased. Marketing today as the compete of brand...
The purpose of this paper is to explain the important role of brand and brand loyalty inmarketing ac...
Brand loyalty is a behavior of consumer loyalty to the brand by repurchasing the same product more t...
Brand loyalty has an important role in advancing a product so that consumers remain loyal in choosin...
Customers play an important role in a company. Various alternative and efforts must be made by the c...
Brand loyalty has an important role in advancing a product so that consumers remain loyal in choosin...
112 HalamanPenelitian ini bertujuan untuk melihat hubungan antara emotional branding dengan loyalit...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
The purpose of this study is to examine and analyze the effect of brand awareness and brand image to...
As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to...