PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN HONDA BEAT

Abstract: Honda Beat is the one of Honda’s product that has good quality product which is supported with security features, ease of maintenance and also efficient. And Honda Beat set in competitive rates in automatic motorcycle of 110cc class. This research aim to analyze and description influence of product quality and price to consumer satisfaction of Honda Beat. Sample in this research is who use Honda Beat and previously involved in the purchase decision process at least at 18 years old to 100 respondents with purposive sampling technique. Data collected with questionnaire, while technique analyze data used multiple regression analysis. Based on test result known that product quality and price influential to customer satisfaction of Honda Beat. Keywords: product quality, price, customer satisfaction.&nbsp