Pengembangan Media Pembelajaran Berbasis Permainan Monopoli Pada Materi Perencanaan Pemasaran Kelas X Jurusan Pemasaran SMK Ketintang Surabaya

Abstrak Di kelas X pemasaran SMK Ketintang Surabaya, media pembelajaran yang digunakan oleh guru pada umumnya masih terbatas pada penggunaan papan tulis sehingga hal ini menyebabkan siswa bosan dalam proses belajar mengajar. Penulis mencoba mengembangkan media pembelajaran dengan konsep belajar sambil bermain, agar siswa lebih aktif saat belajar, yakni menggunakan media pembelajaran berbasis permainan monopoli. Metode penelitian yang dipakai dalam penelitian adalah R & D dengan menggunakan model pengembangan ADDIE yang mempunyai lima tahap pengembangan yaitu Analysis, Design, Develop, Implentation and evaluation. Berdasar hasil penelitian, diperoleh hasil 1) Pengembangan media pembelajaraan berbasis permainan monopoli menggunakan model pengembangan ADDIE. 2) kelayakan dari validasi media 89,52% dengan kategori sangat layak, kelayakan dari validasi materi 71% dengan kategori layak. 3) hasil angket respon siswa terhadap pengembangan media pembelajaran berbasis permainan monopoli sebesar 83% dengan kategori sangat layak. Kata Kunci : Media pembelajaran, Model pengembangan ADDIE, Permainan Monopoli Abstract In the first year class of marketing in Ketintang Vocational High School Surabaya, the learning media which is usually used by teachers in general, was still limited by the use of a board. Thus, causing the students to be more easily bored in the teaching and learning process. The researcher tries to develop a learning media with the concept of learning while playing, so that the students can become more active when learning, and that is, by using learning media which is based on a monopoly game. The research method that was used in this research is R & D (Research and davelopment) using ADDIE development model that has five development stages, which are : Analysis, Design, Develop, Implementation and evaluation. Based on the results of the research, The obtained results were 1) The development of monopoly game-based learning media uses the model of ADDIE development. 2) the feasibility of media validation is 89.52%, with a very feasible category and the feasibility of the material validation was 71%, with a decent category. 3) The result of students response questionnaire to the monopoly game-based learning media development is 83%, with very decent category. Keywords: Learning media, ADDIE development model, Monopoly Gam