Consumer Based Social Marketing to Effect Environmental Change Using a Municipal Curbside Recycling Program

The purpose of this research is to identify areas that can increase participation in municipal curbside recycling programs using techniques found in Consumer Based Social Marketing (CBSM) literature. This has been done by examining multiple texts on the subject of CBSM, surveying customers to get their feedback and input on current curbside recycling procedures and using some CBSM to pique customer interest. This research will provide baseline information for future efforts to increase recycling rates and other environmentally friendly behavior in a municipal setting