The scope and status of fashion digital retailing; advantages and disadvantages compared to traditional retailing; digital retailing infrastructure; strategies used by small and large apparel brands and retailers; digital marketing concepts and practices; ethical, social and political issues; and key trends in fashion digital retailing
The luxury fashion industry is one of the best performing and fastest growing industries in today’s ...
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role o...
abstract: The purpose of this thesis is to examine the effects of digital on the fashion industry. I...
The topic of traditional fashion retailers fighting for their position against growing e-commerce su...
Prerequisites: FTT 250. Theory, principles and practice of apparel merchandising to both the brick a...
Focuses on macro environmental factors surrounding the domestic and global fashion business and thei...
abstract: Even in today's society, we are still unsure of the limitless potentials of digital media....
Transformation needs to be carried out by various scales of business including Micro, Small and Medi...
We will see more disruptions in the next 10 years of retail than we have in the past 1,000 years. Th...
Digital transformation penetrates into all spheres and industries, starting with finance, banking, m...
Digital transformation of the downstream supply chain is not simply a matter of technology; it requi...
The purpose of the research is to reveal the features of digitalization processes in the field of th...
Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according...
The digital and technological transformation, whose effects have profoundly influenced the last two ...
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is inc...
The luxury fashion industry is one of the best performing and fastest growing industries in today’s ...
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role o...
abstract: The purpose of this thesis is to examine the effects of digital on the fashion industry. I...
The topic of traditional fashion retailers fighting for their position against growing e-commerce su...
Prerequisites: FTT 250. Theory, principles and practice of apparel merchandising to both the brick a...
Focuses on macro environmental factors surrounding the domestic and global fashion business and thei...
abstract: Even in today's society, we are still unsure of the limitless potentials of digital media....
Transformation needs to be carried out by various scales of business including Micro, Small and Medi...
We will see more disruptions in the next 10 years of retail than we have in the past 1,000 years. Th...
Digital transformation penetrates into all spheres and industries, starting with finance, banking, m...
Digital transformation of the downstream supply chain is not simply a matter of technology; it requi...
The purpose of the research is to reveal the features of digitalization processes in the field of th...
Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according...
The digital and technological transformation, whose effects have profoundly influenced the last two ...
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is inc...
The luxury fashion industry is one of the best performing and fastest growing industries in today’s ...
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role o...
abstract: The purpose of this thesis is to examine the effects of digital on the fashion industry. I...