The Relationship between Superstitions, Metaphors, and Advertising

The study evaluates superstitions and faiths that have maintained their contemporariness and occupy a significant place in people’s lives from the different perspectives of believers and non-believers; exploring their reasons for remaining contemporary as well as the fields in which they are readily observed. The article addresses the concepts of superstitious faiths and behaviors, and their conceptual boundaries; the current and naive connection between superstitions, marketing and advertising, to fill a gap in the current discourse. The study does not make normative value judgments on what is superstitious; instead, it is concerned with why we need them, and how they are internalized as well as their proliferation. The goal is to probe how this sustainability and positioning as well as the need for their spiritual auras have been maintained across generations