Mysticism in Marketing The Art of Literature

The paper postulates that the art of literature is important in the history of civilization because of its relationships with the sciences, which have enhanced the role of literature in the enlightenment process, making it a hard to underestimate means of consumption that nurtures, develops, and enriches the internal worlds of people. It is for that reason that a close relationship and a parallel dialogue between its main constituents can be observed from a perspective of interdisciplinary relations, between literature and marketing including the concept of consumption and attitudes. Consumption habits, consumption rituals and mystical elements are among the tools that encourage consumption and affect the consumer as well as the arguments that form and define these elements. Based on relevant observations, it would not be wrong to make the claim that even literature is encircled by marketing