STUDY ON THE STRUCTURE OF JAPANESE FROZEN FOOD MARKETING AND FOOD SYSTEM

In recent years, Japanese Frozen Food industry showed the highest growth rate during the period from the 1960s through the 1990s. And it have a close relationship between food demand and transition, have been expanding their industrial scale as well as the ratio between distribution and consumption. After the 1960s, various structural changes have taken place in Japan, e.g. Concentration of population in the urban areas, increase in number of employees working in the secondary industries, in the ratio of "nuclear families", and in the number of working women. These have brought about a general growth in the food industry. And this study is considered that this trend has been caused by the socialized change in the Japanese frozen food market and manufacturing. The situation will be discussed hereafter in details on the following four points : 1) Characteristics of Japanese frozen food indutry and food system 2) Structural changes in frozen food industry on the retail level 3) Technology innovations in the frozen food field 4) Consideration and Propositions of incentive policies for development of the food system for Japanese frozen food industr