The Challenges of English Lecturers in Motivating Students Non-English Department

This research described the challenges faced by English lecturers in motivating students’ non-English department. Related to this topic, the researchers are guided by the opinion of Johnson (2001) stated that there are about a billion people on the world today learning English as a foreign language (p.3). This research used qualitative approach which was analyzed descriptively to answer the problems. The data in this research were collected through all information related to the challenges of English lecturer in facing the learning process of English subject. Observation and interview techniques were used to collect data. The subjects of this research are the English lecturers and students of English subject one of private University in Indonesia which has no English department. Generally, the results of this research indicate that the students are aware about the importance of English subject; furthermore, English lecturers through various efforts to motivate students be aware that the English subject is not only considered as 2 credits, but also the use of English language is very useful in the future specially in technology. To maintain the students’ motivation, the lecturers used Behavioristic approach in which the English lecturers could make social environmental factors as part of the guidance in teaching.Keywords: Challenges, English, Behavioristic, Motivatio