Add to ORKGWith the pervasiveness of mobile devices in our daily life continues increasing, mobile advertising is becoming an important and feasible marketing strategy. However, there have been growing concerns about users' privacy issues in mobile advertising due to its intrusive nature and practice, which can affect consumers' acceptance and effectiveness of mobile ads. Aiming to gain a deeper understanding of not only users' concerns of privacy intrusion, but also potential solutions to addressing those concerns in mobile advertisement, I conducted an empirical survey in this research. The findings of this study provide a few useful insights for researchers, advertisers, and businesses into both the importance and methods of privacy protection in m...
This is the authors’ revised (to reflect changes made in the\ud peer review process) personal versio...
Mobile advertising has given business organisations great opportunities to reach consumers and clien...
Purpose: The purpose of this paper is to explain how privacy concerns impact the relationship betwee...
With the pervasiveness of mobile devices in our daily life continues increasing, mobile advertising ...
With the pervasiveness of mobile devices in our daily life continuously increasing, mobile advertisi...
With the continued proliferation of mobile devices, the collection of information associated with su...
With the continued proliferation of mobile devices, the collection of information associated with su...
New marketing paradigms constructed around capabilities for data collection, dissemination and analy...
Advertisers are poised to deliver advertising to cell phones in the U.S. This emerging advertising c...
Consumers’ negative perceptions toward mobile advertising have been a major impediment to its wider ...
With the emergence of mobile technology, mobile phones have been increasingly adopted as a medium in...
With the continued proliferation of mobile devices, the collection of information associated with su...
With the continued proliferation of mobile devices, the collection of information associated with su...
Targeted advertising is a complex mechanism to identify, track and profile users behaviour for their...
To provide high quality, on demand localized and personalized services, mobile apps collect data abo...
This is the authors’ revised (to reflect changes made in the\ud peer review process) personal versio...
Mobile advertising has given business organisations great opportunities to reach consumers and clien...
Purpose: The purpose of this paper is to explain how privacy concerns impact the relationship betwee...
With the pervasiveness of mobile devices in our daily life continues increasing, mobile advertising ...
With the pervasiveness of mobile devices in our daily life continuously increasing, mobile advertisi...
With the continued proliferation of mobile devices, the collection of information associated with su...
With the continued proliferation of mobile devices, the collection of information associated with su...
New marketing paradigms constructed around capabilities for data collection, dissemination and analy...
Advertisers are poised to deliver advertising to cell phones in the U.S. This emerging advertising c...
Consumers’ negative perceptions toward mobile advertising have been a major impediment to its wider ...
With the emergence of mobile technology, mobile phones have been increasingly adopted as a medium in...
With the continued proliferation of mobile devices, the collection of information associated with su...
With the continued proliferation of mobile devices, the collection of information associated with su...
Targeted advertising is a complex mechanism to identify, track and profile users behaviour for their...
To provide high quality, on demand localized and personalized services, mobile apps collect data abo...
This is the authors’ revised (to reflect changes made in the\ud peer review process) personal versio...
Mobile advertising has given business organisations great opportunities to reach consumers and clien...
Purpose: The purpose of this paper is to explain how privacy concerns impact the relationship betwee...