This article gives a detailed explanation of the first three chapters of Deleuze and Guattari’s book What is Philosophy? in order to argue that the rarely discussed idea of pedagogy of the concept is the main procedure of this work as a whole. Firstly, an analysis of chapter I of What is philosophy? explains the relation between the ontology of the concept and the pedagogy of the concept. The second section stablishes the role of the pedagogy of the concept as the function of unveiling the plane of immanence through a meticulous of chapter two. The third section locates the function of the conceptual personae within the relation of the concept and the plane of immanence as a third moment of the pedagogy of...