Psychological Influence and Intention to Use Web Based Health Information Service

Building on the Health Belief Model, the study attempts to examine the roles of outcome expectations, internal cues and external cues in predicting health consumers intention to use MyHEALTH Portal which is the Malaysian National Web based Health Information Service. Based on the results of the structural model, there are evidences for outcome expectations and internal cues to predict the health consumers intention to use MyHEALTH Portal. The findings provide valuable insights for the Malaysia Ministry of Health in identifying significant psychological factors in promoting the portal usage behaviour, which ultimately, help to achieve their long-term goal. Keywords: psychological; intention to use; web-based health information service eISSN 2398-4279 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. https://doi.org/10.21834/ajqol.v4i15.18