Community Expectancy in Urban Farming Participation

Urban farming is seen as a sustainable practice with the social, economic and urban environment benefits. Despite the efforts by the government, there is lack of public participation in urban farming activities and challenges in sustaining urban farming participants’ interest. The study is aimed at measuring urban farming participation motivations using the Expectancy Theory of Motivation which is made up of three aspects; namely expectancy, instrumentality and valence. This paper describes the findings regarding the expectancy aspect of motivation (measured by using Expectancy theory) in urban farming activity in Malaysia. Keywords: Expectancy, Urban farming, Motivational factor, Sustainable practice. eISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.  DOI: https://doi.org/10.21834/ajqol.v3i13.15