Add to ORKGNowadays the brands played a crucial role in commercial activities being one of the most significant part of an economic item or product, regardless the field in general. Moreover these marks or symbols have become indispensable in any sector of economic and social life due to make the product differentiable. To understand the role of the brands this article provides a number of necessary information relating with this aspect and emphasis on international regulation of wine brands. All things considered, this essay will first focus on terminology of brands in general and will then show to international regulation in this area .Next ,it closely examines the procedural issues involving in the registration process .Finally, it focusses on di...
Abstract Wine production in Kosovo and Metohija has a long, centuries-old tradition, but unlike som...
Agri-food collective brands are the outcome of long institutional and normative certification paths ...
Over the past decades, internationalization processes have been growing among wine firms, being incr...
The geographic expansion of the frontiers of agricultural markets and the growing liberalization of ...
Over the years the wine has had a considerable development in terms of competitiveness given that mo...
"Intellectual property rights are policies that assign and protect the rights to earn income from in...
The objective of this paper is to evaluate the role of the Appellation of Origin system on the inter...
Brands are major players of todays modern society, they have multiple meaning therefore, it is very ...
The aim of the work is to determine the life cycle of the wine brand, the development of ways to imp...
International audiencePurpose – The purpose of this paper is to show that the branded wine concept r...
This paper describes the results of an exploratory research on the Romanian country brand image, the...
Terms used in connection with wine products in the European Union (EU) can be protected through diff...
In recent years, consulting firms and academics have developed a plethora of methods to place a mone...
The objective of this paper is to evaluate the role of the Appellation of Origin system on the inter...
Wine branding is a series of complex marketing propositions intended to sell wine as a ‘brand’ – a p...
Abstract Wine production in Kosovo and Metohija has a long, centuries-old tradition, but unlike som...
Agri-food collective brands are the outcome of long institutional and normative certification paths ...
Over the past decades, internationalization processes have been growing among wine firms, being incr...
The geographic expansion of the frontiers of agricultural markets and the growing liberalization of ...
Over the years the wine has had a considerable development in terms of competitiveness given that mo...
"Intellectual property rights are policies that assign and protect the rights to earn income from in...
The objective of this paper is to evaluate the role of the Appellation of Origin system on the inter...
Brands are major players of todays modern society, they have multiple meaning therefore, it is very ...
The aim of the work is to determine the life cycle of the wine brand, the development of ways to imp...
International audiencePurpose – The purpose of this paper is to show that the branded wine concept r...
This paper describes the results of an exploratory research on the Romanian country brand image, the...
Terms used in connection with wine products in the European Union (EU) can be protected through diff...
In recent years, consulting firms and academics have developed a plethora of methods to place a mone...
The objective of this paper is to evaluate the role of the Appellation of Origin system on the inter...
Wine branding is a series of complex marketing propositions intended to sell wine as a ‘brand’ – a p...
Abstract Wine production in Kosovo and Metohija has a long, centuries-old tradition, but unlike som...
Agri-food collective brands are the outcome of long institutional and normative certification paths ...
Over the past decades, internationalization processes have been growing among wine firms, being incr...