The concept of celebrity endorsement has become a rage in India with every company trying to rope in a brand ambassador for their brands by spending millions of dollars. Among many other marketing tools, celebrity endorsements have become one of the most powerful and widely used means of communication between marketer and consumer. The present study is descriptive in nature and focused on assessing the influence of celebrity endorsements on purchase intentions of consumers with reference to mobile handset advertisements in select states/UT of north India. For making study more comprehensive this influence has been studied in association with demographic and socioeconomic variables i.e. gender, area, age, education and occupation. Further, t...
Today celebrity endorsement becomes the multi-million industriesin the world. Marketers endors...
The research area of celebrity endorsement and its impact on consumers’ purchase intention has alway...
Nowadays, the use of celebrity as brand endorsements is increasing. Celebrity is considered to be th...
Influence plays a important role in the field of advertising by changing the perception attitude of ...
The practice of celebrity endorsement has become an effective marketing tool for companies to commun...
The purpose of this study is to explore the impact of celebrity endorsement on consumer’s buying int...
Celebrity endorsement is a common practice adoptedby companies throughout the world. This practice i...
The research objective is to investigate the relationship between the celebrity endorsed in advertis...
Today celebrity endorsement becomes the multi-million industries in the world. Marketers endorsed ce...
From past 20 years or so the trend of using a celebrity to endorse a brand has become popular. The p...
The use of celebrity endorsement is becoming more and more popular these days and is used by markete...
Advertisement by Involvement of celebrities becomes an essence in modern competitive marketing envir...
Celebrity endorsement as a powerful advertising instrument has nowadays became a measurable element ...
Celebrity endorsement as a powerful advertising instrument has nowadays became a measurable element ...
Abstract:For the 21st Century marketing managers the globalization has resulted in a fierce battle o...
Today celebrity endorsement becomes the multi-million industriesin the world. Marketers endors...
The research area of celebrity endorsement and its impact on consumers’ purchase intention has alway...
Nowadays, the use of celebrity as brand endorsements is increasing. Celebrity is considered to be th...
Influence plays a important role in the field of advertising by changing the perception attitude of ...
The practice of celebrity endorsement has become an effective marketing tool for companies to commun...
The purpose of this study is to explore the impact of celebrity endorsement on consumer’s buying int...
Celebrity endorsement is a common practice adoptedby companies throughout the world. This practice i...
The research objective is to investigate the relationship between the celebrity endorsed in advertis...
Today celebrity endorsement becomes the multi-million industries in the world. Marketers endorsed ce...
From past 20 years or so the trend of using a celebrity to endorse a brand has become popular. The p...
The use of celebrity endorsement is becoming more and more popular these days and is used by markete...
Advertisement by Involvement of celebrities becomes an essence in modern competitive marketing envir...
Celebrity endorsement as a powerful advertising instrument has nowadays became a measurable element ...
Celebrity endorsement as a powerful advertising instrument has nowadays became a measurable element ...
Abstract:For the 21st Century marketing managers the globalization has resulted in a fierce battle o...
Today celebrity endorsement becomes the multi-million industriesin the world. Marketers endors...
The research area of celebrity endorsement and its impact on consumers’ purchase intention has alway...
Nowadays, the use of celebrity as brand endorsements is increasing. Celebrity is considered to be th...