Shopping Behavior Profile Patrons Mall on National Growth Conurbation

At present, no longer apply in circumstances where the consumer will buy whatever is offered by retailers. Instead, they have a choice to the shopping center just by the desired buy only consumer may only buy goods that are able to provide satisfaction in terms of psychology, ego and most important is the satisfaction of the economy and value for money. Accordingly, this study was to identify the profile of the shopping behavior of visitors. Three large shopping centers in the conurbation of national growth has been selected, the SOGO at Jalan Tuanku Abdul Rahman, Mid Valley Megamall in Kuala Lumpur and Berjaya Times Square in Bukit Bintang. The results showed that there were no significant differences between genders with shopping behavior of visitors. These findings provide indirect representation that the management needs to know clearly about the needs of customers in the merchandise that meets their needs and requirements in addition to understanding consumer attitudes and behavior