Constructing the Essence of City Element in Gaining A Self-Identified City Branding in Quest of Attracting Tourist Visits

Several urban experts and some humanists from various cities complain that the development of metropolitan area construction in Indonesia nowadays are regressing the self-identity of the city itself. This paper is specifically discoursing on the model of construction and development of urban significance in quest of finding city branding in urban development. The goals of city branding itself is in finding a vision of city development that has its own identity, character, and sustainability in accordance with its uniqueness. Finally, each city has an identity that can upsurge tourist visits to the city and are able to improve the welfare of the city