Tehnološke, trženjske in komplementarne kompetence kot dejavniki inovacijske uspešnosti v slovenskih proizvodnih podjetjih

The paper discusses innovative performance of firms and underlying competencies, namely technological, marketing and complementary. Competencies are regarded as networks of various capabilities and other firm assets and can be used for cross-industry comparisons. The study is based on a survey carried out among 50 established Slovenian manufacturing companies addressing competencies which they employ in their 65 distinct product lines. Three distinct segments of firms are established based on innovative performance indicators. Used are techniques of multivariate statistics, including cluster analysis and analysis of variance. The results imply that the most innovative firms simultaneously develop technological, marketing and complementary competencies. The implications of our findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.Članek obravnava inovacijsko uspešnost podjetij in njihove ključne kompetence, med njimi tehnološke, trženjske in komplementarne. Kompetence predstavljajo mreže različnih sposobnosti in drugih sredstev podjetja. To omogoča njihove primerjave tudi med panogami. Študija temelji na anketi, v kateri je sodelovalo 50 uveljavljenih slovenskih proizvodnih podjetij. Vzorec predstavlja njihovih 65 različnih proizvodnih linij. Na osnovi kazalcev inovacijske uspešnosti so opredeljeni trije segmenti podjetij. Uporabljena so orodja multivariatne analize, in sicer razvrščanje v skupine in analiza variance. Iz rezultatov je razvidno, da najbolj inovativna podjetja istočasno razvijajo tehnološke, trženjske in komplementarne kompetence. Ugotovitve so pomembne tako za podjetja, ki želijo uskladiti kompetence s svojo strategijo, kakor tudi z vidika ukrepov inovacijske politike v državah tehnoloških sledilkah