PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP PERPINDAHAN MEREK PRODUK SEPEDA MOTOR HONDA BEAT

ABSTRACK This study aims to determine the effect of brand image, quality of product, and pricePartially on the brand of beat motorbicycle moved. To determine the effect of brand image, quality of product, and price simultaneously on the brand of beat motorbicycle moved. The population of this study was the consumers from brand of beat motorbicycle amounted 9500 whereas the sample in this study amounted 99 consumers. Data analysis was using multiple linear regression analysis. The result showed that brand image, quality of product, and price partially had a significant effect the brand of beat motorbicycle moved. Brand image, quality of product, and price simultaneously has a significant effect on on the brand of beat motorbicycle moved. Keywords : brand image, quality of product, price and moving the brand of motorcycle product