PENGARUH HARGA, KUALITAS PRODUK, PROMOSI, DAN LOKASI TERHADAP MINAT BELI ULANG KONSUMEN PADA WARUNG BAKSO TIARA KEDIRI (STUDI PADA KONSUMEN BAKSO TIARA KEDIRI DI TULUNGAGUNG)

ABSTRACT The purpose of this study is 1) To find out and analyze the effect of price, product quality, promotion, and location simultaneously on consumer repurchase interest in Warung Bakso Tiara Kediri 2) To know and analyze the influence of price, product quality, promotion, and location partially towards interest in repurchasing consumers at Warung Bakso Tiara Kediri 3) To find out between prices, product quality, promotions, and locations that have a dominant influence on consumers' repurchasing interest at Warung Bakso Tiara Kediri. This type of research is explanatory research. The population in this study were consumers of Warung Bakso Tiara with a total sample of 100 respondents. Data analysis techniques using multiple linear regression analysis with F test and t test. The results of this study can be concluded that the price, product quality, promotion, and location have a simultaneous effect on consumers' repurchase interest in the Tiara Kediri Meatball Stalls. Interest in repurchasing consumers at Warung Bakso Tiara Kediri. Based on the comparison of the regression coefficient results (b) each variable, it can be seen that product quality has a dominant influence on consumer buying interest in the Tiara Kediri Bakso Warung. This is because the regression coefficient (Standardized Coefficients Beta) on these variables has the greatest value when compared to other variables.Keywords: price, product quality, promotion, location and repurchase interes