Ever since its inception, the project of sustainable development has constituted a challenge to deeply entrenched political, economic, and social beliefs in modern societies. Now matured, the project seems to be highly incompatible with the predominant neoliberal capitalist economic system, constitutes a nuisance to the structure of global governance, and is a noticeably controversial issue in North-South politics. However, the project itself was born out of a conflict between two opposing needs – the need for continuous economic growth on the one hand, and the need to protect the environment and achieve intra-generational and intergenerational social equity, on the other. This article argues that reconciling the needs for economic growth w...