In this paper, a critical examination of architectural and design over the last century was conducted in the aim of recognising the dichotomies of modernist and postmodernist design approaches, and in understanding their intrinsic differences, to find the characteristics of form and functions which may produce ideal outcomes in the development of contemporary architectural and lifestyle goods. A review of literature traces the debate of "˜form vs. function' that views craftsmanship and production technology differently. A critical inquiry is launched to understand the social and historical significance that have influenced the growth of aesthetic ideologies in post-war Europe. With reference to the classical rationalistic assumptions of arc...