Exclusive Breastfeeding Practice Of Mothers In Breastfeeding Phase In Surabaya

Introduction: One of the biggest challenges in improving the health of babies in Indonesia was non optimal breastfeeding. The level of breastfeeding to infants who were not optimal thus a threat to the health of young generation. The Target of exclusive breastfeeding nationwide was 80%. Meanwhile, the Provincial Health Office report in 2013 that coverage of exclusive breastfeeding in Indonesia was 54.3%. The purpose of this study was to explore the practice of exclusive breastfeeding in mother. The type of research was a qualitative research approach explorative descriptive. The informant were 50 mothers with children aged 7-23 months who represent the five regions of Surabaya. Health centers where research were Dupak, Benowo, Mulyorejo, Gayungan, and Ketabang. The research process through three stages: getting in, getting a long, and logging the data. The process of data analysis using data interpretation nine steps according Colluizi. Results: there are five big themes of the data analysis, namely: perception, support, barriers, media, and hope in the process of breastfeeding. The practice of exclusive breastfeeding is often challenging, especially in working mother. Limitations of breastfeeding facilities, low maternal knowledge, low support from husbands, recommendation from mother or mother in law to give formula can support the failure of exclusive breastfeeding. In addition, there was a community pride when giving the expensive formula to children. The effect of advertising infant formula was also shifts the paradigm of breastfeeding as the best food. Conclusion: The efforts to increase coverage of exclusive breastfeeding can do with the provision of education to the husband and family. In addition, the mentoring program by health professionals need to be improved. Breastfeeding promotion in electronic media also need special attention to building paradigms and community pride to give breastmilk as the best food for babies. Keywords: exclusive breastfeeding, mothers in the breastfeeding phase, Surabay