Add to ORKGAccording to the specific nature of tourism products and services, the marketing of destinations includes many features which are not shown in the company marketing in another industry. In contrast to physical products, a service product cannot be tested before it is purchased due to non-transparency. The customers must decide based on the information that they has and it carries a risk for. The decision making process is influenced by images
Extensive spread of the Internet and speedy technological advancement have revolutionized all indust...
Tourists are the main players in tourism and the tourist market, and that makes them the reason for ...
Purpose – Digital communication and social media have an increasing importance in society and in tou...
Customer communication in a virtual environment is gaining more and more a new dimension. The global...
Social media has fundamentally reshaped the way tourism related information is distributed and the ...
Social media marketing does not undermine the value of traditional marketing approach; instead, it e...
Tourism marketing is the collective name given to the various marketing strategies and sources avail...
The online presence of the company is an inalienable part of modern marketing strategies. Today, bus...
Advertising in our days is moving to the social media since consumers are spending more and more tim...
It is no secret that in today’s globalized world, social networks play an important role in every as...
Destination marketing is an important tool to attract travellers to the destination in this fast gro...
Purpose: The paper seeks to provide insights into the application of internet communication technolo...
Purpose: This article analyses the digital marketing strategy of Porto City, aiming at providing a t...
The purpose of this paper is how the marketing development and changing the tourism industry in the ...
Background: The tourism industry and especially those that market destinations, destination marketin...
Extensive spread of the Internet and speedy technological advancement have revolutionized all indust...
Tourists are the main players in tourism and the tourist market, and that makes them the reason for ...
Purpose – Digital communication and social media have an increasing importance in society and in tou...
Customer communication in a virtual environment is gaining more and more a new dimension. The global...
Social media has fundamentally reshaped the way tourism related information is distributed and the ...
Social media marketing does not undermine the value of traditional marketing approach; instead, it e...
Tourism marketing is the collective name given to the various marketing strategies and sources avail...
The online presence of the company is an inalienable part of modern marketing strategies. Today, bus...
Advertising in our days is moving to the social media since consumers are spending more and more tim...
It is no secret that in today’s globalized world, social networks play an important role in every as...
Destination marketing is an important tool to attract travellers to the destination in this fast gro...
Purpose: The paper seeks to provide insights into the application of internet communication technolo...
Purpose: This article analyses the digital marketing strategy of Porto City, aiming at providing a t...
The purpose of this paper is how the marketing development and changing the tourism industry in the ...
Background: The tourism industry and especially those that market destinations, destination marketin...
Extensive spread of the Internet and speedy technological advancement have revolutionized all indust...
Tourists are the main players in tourism and the tourist market, and that makes them the reason for ...
Purpose – Digital communication and social media have an increasing importance in society and in tou...