Finanzbildungsbürgertum und die Finanzialisierung des Alltags

Discourses around financial education and literacy in Germany are examined and contextualised within recent theories of financialisation as a social process. Recent campaigns for financial education can be understood as aiming at the establishment of a „Finanzbildungsbürgertum“ (financially educated middle class). This concept can contribute to an understanding of financialisation as a process that comprises social differentiation and appeals to aspirations of social distinction