Analyzing Behavioral and Cultural Selection Contingencies

A choice paradigm was used to evaluate allocation of interlocking behavior of two groups of two participants between responses having operant consequences only, and responses having cultural consequences. In a discrete trial BABABAB design, each participant could select one of three options, which delivered either 3 or 5 points. In B (cultural consequence) condition, two of the options had additional effects: the 3-point option also added 3 points to the other participant’s earnings, and one of the 5-point options also subtracted 5 points from the other participant’s earnings. The third option was unchanged in both conditions and delivered 5 points to the participant who selected it. Results indicated that participants in both groups initially frequently produced response combinations that earned 8 points for one or the other individual (and 0 or 3 points for the other), but allocation of responding increasingly changed to combinations that produced 6 points for each individual. This shift in performances away from maximum individual reinforcement towards maximum group reinforcement indicates cultural contingencies did not act in concert with operant contingencies, suggesting they are different mechanisms of selection