Emergent Supply Chain Sustainability Strategies of Top Sustainable Manufacturers

This study seeks to advance research and practice on supply chain sustainability by exploring strategies associated with market-oriented supply chain sustainability. We capture a holistic view of supply chain sustainability by integrating all key stakeholders into strategy development through the notion of market-oriented sustainability. Data in the form of sustainability reports of leading organizations of four manufacturing industry sectors was objectively coded and analyzed using text analysis software and linear programming techniques. Based on our analysis we propose a framework of seven market-oriented supply chain management sustainability strategies. Further, our analysis reveals that innovation as a market-oriented sustainability strategy has strong interactions with the other six market-oriented sustainability strategies