EXPLORING THE INTERNET ADOPTION ON TOURISM SMALL AND MEDIUM ENTERPRISES (TSMES) IN MALAYSIA

This article reports the preliminary quantitative analysis findings of research conducted within Malaysia specifically in Kuala Lumpur, Kedah, Pahang, Pulau Pinang and Sabah. This study explores the use of the internet by TSMEs in Malaysia; specifically the objective is to identify the importance of internet on TSMEs businesses. This study improves knowledge on the internet adopting among TSMEs in Malaysia and its implication on business performance. Some strategies to assist TSMEs in developing countries specifically in Malaysia to implement and improve the internet penetration are suggested