INTENTION TOWARDS SUSTAINABLE ENTREPRENEURSHIP: A CONCEPTUAL FRAMEWORK

Researchers have agreed that entrepreneurs are important to a country’s economic development. Despite their constructive contributions on economic development, entrepreneurial activities have also led to environmental degradation. Thus, it is believed that environmental issues should be solved by entrepreneurs themselves. In recent years, linking entrepreneurial activity and sustainable development has become a vital practice for all corporations nowadays. It is due to the popularization of sustainability development concepts such as triple-bottom-Line (TBL). However, there are limited literatures on sustainable entrepreneurship, particularly in the local setting. In addition, intention of practicing entrepreneurs, specifically among the owners of small and medium enterprises (SMEs) towards sustainable entrepreneurship has not been fully explored. As such, by extending the theory of planned behavior (TPB), this conceptual paper suggests a framework and further discusses the factors that influence the intention of SMEs owners towards sustainable entrepreneurship. It is hoped that this paper could flourish the literature collection and shed lights on practicing entrepreneurs’ intention towards sustainable entrepreneurship