BENEFITS OF YOUTUBE VIDEOS USAGE IN STUDENTS’ LEARNING

This is case study research based provides a practical knowledge of how Web 2.0 particularly YouTube which is accessible freely online to support active learning in negotiation classroom. The video clips are selected based on its appropriateness to improve teaching and learning purposes which include the technical qualities, contents, learners’ attitude and readiness and learners’ engagement. These video clips were disseminated and viewed by 30 participants who registered for negotiation skills course at Universiti Teknikal Malaysia Melaka (UTeM). A semi-structured interview was conducted to retrieve participant’s views on four themes specifically the technical qualities, contents, learners’ attitude and readiness and learners’ engagement. The result indicates that participants have strong inclination to the integration of YouTube in their lesson as it enhances and support learning activities.KEYWORDS: YouTube, technologies, negotiation, active learning, thematic analysis