The Misrepresentation of Asians in English-Language American Television Programming and its Potential Impact on Asian Youth

54 leaves ; 28 cm.To substantiate the negative effects of minority stereotyping in the popular media, previous studies have established a connection between increased media use and lower self-esteem among Black and Latino students. The current study was conducted to examine whether this relationship exists among Asian students as well. Two surveys were administered to 50 Asian elementary school youth to measure their television viewing habits and self-esteem. While no association between overall television viewing and self-esteem was found, further analysis revealed a gender-based interaction: Greater television viewing was associated with lower self-esteem among boys, but higher self-esteem among girls. This finding may provide justification for further research to clarify the role of gender in influencing the relationship between media use and self-esteem among Asian students, as well as other students of color