Business Risk in Early Design: A Business Risk Assessment Approach

Nine out of ten new businesses fail within their first two years. Business failures not only affect a company, but may impact a country\u27s economic performance. Risk assessment is an area of significant concern for numerous businesses in today\u27s capricious marketplace, because consequences resulting from such risks can seriously affect visibility of business operations, profitability, quality of service, and convenience. This article presents the Business Risk in Early Design (B-RED) method for preliminary risk assessments based on historical business failures. A B-RED preliminary risk assessment of Arthur Andersen is discussed as an illustration of the methodology