The range and determinants of innovation management in micro and small enterprises of the Lodz region

The ongoing processes of integration and globalization, as well as the emphasis on innovativeness, constantly change the source of success of not only large companies, but also micro and small enterprises. In order to effectively compete locally and globally, such entities should possess an established model of behavior in a competitive environment, one which is infused with the spirit of innovativeness and entrepreneurship. Therefore their development should be focusing on implementation of change and innovation related to it. Micro and small enterprises are characterized by specific characteristics when it comes to managing innovation. On one hand, they exhibit a natural dynamism and flexibility of smaller entities, while on the other hand they are subject to various limitations in terms of resources, that make it more difficult for small business entities to implement innovation. In view of the above considerations, the aim of the paper is to identify the particular aspects of innovation management in micro and small enterprises and to determine the extent to which innovation is used by these business entities. To achieve the aim of this paper, research has been conducted among 40 micro and small enterprises operating in the Lodz region, which have implemented some kind of innovation within the period of the last two years