KEUNGGULAN SOSIAL MEDIA DALAM PERKEMBANGAN EKONOMI KREATIF ERA DIGITAL DI INDONESIA

ABSTRACTSocial media is a communication medium that almost owned by every internet user, including for the creative business in Indonesia. So it is unfortunate if this opportunity is not utilized by business actors. Social media types have different types and and how they are used such as facebook, twitter, instagram, line, whatsApp, path, and google +. If a businessman usually still needs a place and set time in marketing the products and services, now all that can begin to be eliminated. The advantages of social media that can be felt for business actors besides unlimited time and place are also able to reduce the cost of promotion and marketing as low as possible, including easier in getting closer to consumers to get feedback in the form of suggestions or inputs as an evaluation material for entrepreneurs to more developing the resulting product.Keywords: Social Media, Creative Economy, Digital Econom