PENGARUH ORIENTASI PASAR DAN STRATEGI GENERIK TERHADAP KINERJA PERUSAHAANPADA CENTRA DEALER YAMAHA SUMBER BARU MOTOR DI YOGYAKARTA

The purpose of this research are : (1) to analyze the influence of customer orientation on the company’s performance; (2) to analyze the influence of competitor orientation on the company’s performance; (3) to analyze the influence of interfunctional coordination on the company’s performance; (4) to analyze the influence diferensiasi strategy on the company’s performance; (5) to analyze the influence of cost leadership on the company’s performance. The populasi of study is all of the all employees in the centra dealer motorcycles yamaha new sources of Yogyakarta. sample in this study is some employees. while respondent are the 40 of employees. The result of the research show that: (1) there is not influence of customer orientation on the company’s performance; (2) competitor orientation has a positive influence on the company’s performance; (3) interfunctional coordination has a positive influence on the company’s performance; (4) there is not influence of diferensiasi strategy on the company’s performance; (5) cost leadership has a positive influence on the company’s performance. Keyword: customer orientation, competitor orientation, interfunctional coordination, diferensiasi strategy, cost ledership, performance