STRATEGI KOMUNIKASI PEMASARAN PADA LEMBAGA BIMBINGAN BELAJAR CANTIK EDUCATION YOGYAKARTA DALAM RANGKA MENINGKATKAN JUMLAH SISWA

Marketing Communication is an absolute terms for a business organization to braid communication well with consumer, consumer candidate, and public. Marketing communication is a strategy if it is designed and is implemented by integration which is started by planning, marketing until the evaluation. Business competition which is getting tighter in study guidance, it is posh The Study Guidance of Cantik Education Yogyakarta to apply th strategy of marketing communication precisely to increase bumber of student. Th aim of this research is to know and to analyse the marketing communication strategy of Study Guidance of Cantik Education in increasing number of student. This research validity uses source triangulation method. Which compares observation result data according to the sources. Meanwhile, th data analysis technique which is used is qualitatiove data analysis with miles and Huberman model. The result shows that the stategy which is used in Cantik Education study Guidance in increasing number of student, uses integrated Marketing Communicaton, with apply five instruments of promotion mix. There are advertising, sales promotion, direct marketing, personal selling and publicity. The most support or the most appropriate strategy in this research to increase the number of student is advertising and seles promotion. Overall, the instrument of promotion mix is designed as integrated strategy in supporting the aims of Cantik Education, as a cheap study guidance institution but has good quality. The important penetration in this strategy which the most support of Cantik Education marketing is affordable price and promotion by giving free English Cours