Add to ORKGIn this paper, we build a comprehensive methodology to evaluate the strategic product roadmap plan using real options analysis. We view the strategic product roadmap as consisting of two phases: (1) Platform development Phase (2) Post platform-development phase. --Abstract, page 2
Firms make very significant investments in new product development (NPD) projects, yet the economic ...
Traditional tools to evaluate projects in the face of uncertainty include expected value analysis, d...
textabstractThe paper illustrates the use of real options and game theory principles to value protot...
Product planning helps a company to strategically plan its current and future product platforms and ...
Product planning helps a company to strategically plan its current and future product platforms and ...
Product platforming is widely touted as a successful strategy to achieve mass customization. However...
Abstract. Enterprises need continuous product development activities to remain competitive in the ma...
Enterprises need continuous product development activities to remain competitive in the marketplace....
This chapter is a companion chapter to Chapter XVI, “Real Option Appraisal of R&D Outsourcing. ”...
The strategy literature is increasingly focused on the need to create dynamic capabilities to respon...
This paper is concerned with the extension of work presented at the last IEMC, where a new methodolo...
The logic of real options is increasingly gaining importance nowadays because it helps decision make...
The article applies a real options model to value complementary and substitute products with potenti...
Firms undertake R&D projects as an investment in the future, yet while selecting the projects, most ...
Research and development include innovating or experimenting methodologies that would improve the su...
Firms make very significant investments in new product development (NPD) projects, yet the economic ...
Traditional tools to evaluate projects in the face of uncertainty include expected value analysis, d...
textabstractThe paper illustrates the use of real options and game theory principles to value protot...
Product planning helps a company to strategically plan its current and future product platforms and ...
Product planning helps a company to strategically plan its current and future product platforms and ...
Product platforming is widely touted as a successful strategy to achieve mass customization. However...
Abstract. Enterprises need continuous product development activities to remain competitive in the ma...
Enterprises need continuous product development activities to remain competitive in the marketplace....
This chapter is a companion chapter to Chapter XVI, “Real Option Appraisal of R&D Outsourcing. ”...
The strategy literature is increasingly focused on the need to create dynamic capabilities to respon...
This paper is concerned with the extension of work presented at the last IEMC, where a new methodolo...
The logic of real options is increasingly gaining importance nowadays because it helps decision make...
The article applies a real options model to value complementary and substitute products with potenti...
Firms undertake R&D projects as an investment in the future, yet while selecting the projects, most ...
Research and development include innovating or experimenting methodologies that would improve the su...
Firms make very significant investments in new product development (NPD) projects, yet the economic ...
Traditional tools to evaluate projects in the face of uncertainty include expected value analysis, d...
textabstractThe paper illustrates the use of real options and game theory principles to value protot...