Marketing Ethics

Saucier examines marketing ethics, focusing on the nature of new ethical breaches made possible by the increasing capabilities of technology. Chapter topics include the use of fear appeals, intrusive advertising in daily lives, the American materialistic culture, body image advertising, and puffery and deceptive advertising practice. Appendices include the American Marketing Association Code of Ethics, the Parents\u27 Bill of Rights, and CARU\u27s Core Principles.https://digitalcommons.csbsju.edu/gbl_books/1002/thumbnail.jp