Add to ORKGThe purpose of this study is to compare television advertisements in several Arab countries (Saudi Arabia, Egypt, and Lebanon) and the United States. We fulfill this objective by conducting a television advertisement content analysis. We find similarities and differences between Arab and U.S. advertising
Advertising of global business corporations is extensively investigated in various cultural settings...
Any advertisement targets consumers (audiences) to influence their purchasing attitudes through spec...
The debate surrounding standardized versus localized advertising still remains at large. Scholars an...
Understanding the nature and influences of cultural differences is central to international marketin...
Standardization versus adaptation of advertising has been a subject of great controversy that has be...
Standardization versus adaptation of advertising has been a subject of great controversy that has be...
This study examines cultural values as reflected in U.S. And the Arab world television advertising. ...
Standardization versus adaptation of advertising has been a subject of great controversy (Agrawal 19...
This article reviews the current status of advertising in the Arab world with special attention give...
This exploratory study is to fill in some of the gaps in the current state of knowledge about the cu...
This article reviews the current status of advertising in the Arab worid with special attention give...
This study examines cultural differences between the United States and the Arab world regarding low/...
When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining g...
There have been several research studies examining television advertising content in terms of effect...
Advertising of global business corporations is extensively investigated in various cultural settings...
Advertising of global business corporations is extensively investigated in various cultural settings...
Any advertisement targets consumers (audiences) to influence their purchasing attitudes through spec...
The debate surrounding standardized versus localized advertising still remains at large. Scholars an...
Understanding the nature and influences of cultural differences is central to international marketin...
Standardization versus adaptation of advertising has been a subject of great controversy that has be...
Standardization versus adaptation of advertising has been a subject of great controversy that has be...
This study examines cultural values as reflected in U.S. And the Arab world television advertising. ...
Standardization versus adaptation of advertising has been a subject of great controversy (Agrawal 19...
This article reviews the current status of advertising in the Arab world with special attention give...
This exploratory study is to fill in some of the gaps in the current state of knowledge about the cu...
This article reviews the current status of advertising in the Arab worid with special attention give...
This study examines cultural differences between the United States and the Arab world regarding low/...
When Islam and life are intertwined for Muslims who are guided by the Islamic principle ‘enjoining g...
There have been several research studies examining television advertising content in terms of effect...
Advertising of global business corporations is extensively investigated in various cultural settings...
Advertising of global business corporations is extensively investigated in various cultural settings...
Any advertisement targets consumers (audiences) to influence their purchasing attitudes through spec...
The debate surrounding standardized versus localized advertising still remains at large. Scholars an...