Skriften på veggen – og i montrene

In a playful short story the author confronts a curator and a copywriter on the ever recurring issue of the role of labels and texts in museum exhibitions. Education vs entertainment, dullness vs seduction, a conflict based on the legibility and quality of the wording. The confrontation ends in peace with the curator admitting that a lot can be learnt from the verbal economy and wit of the commercial copywriter, even from the limitations of SMS messages, in order to catch the attention and imagination of the casual visitor, thereby maybe enticing her/him to study more demanding information.