Tekster om ting. På sporet af en genretransformation

The aim of this article is to encourage museum text writers to explore alternative ways of writing. It demonstrates how exhibit labels seem to be stuck in a narrowly defined academic style, which is a problem from a communication perspective. The author proposes that text writers break free from norms and interdictions and let themselves be inspired by genres from the literary field. This might help them create exciting and readable texts that reach out to the visitor. The article presents examples of both the traditional and the literary way of writing exhibit labels, comparing their strengths and weaknesses. The conclusion is that being conscious about the genre is necessary, but so is crossing its borders in order to develop and improve exhibit labels in the future.