THE IMPACT OF VIRAL MARKETING ON CONSUMER INTEREST ON INDIHOME PRODUCT

This study aims to determine the impact of viral marketing on consumer buying interest of Indihome as one of the products of PT Telekomunikasi Indonesia, Tbk Bandung. Every company must try to set the best marketing strategy to win the competition in the business, including marketing a product through social media. Indihome is one of the products marketed using the viral marketing method, which uses Instagram social media. This research method uses quantitative methods with data collection techniques through questionnaires to 60 respondents and uses descriptive analysis and verification approaches. The results showed that Viral Marketing had a significant effect on Consumer Buying Interests. Keywords: Viral Marketing, Consumer Buying Interes