THE INFLUENCE OF PRODUCT QUALITY, PRICES AND PROMOTIONS ON INTEREST IN BUYING SRI SULASTRI’S BATIK

This study aims to determine the effect of product quality, price and promotion of buying interest in Sri Sulastri’s Batik of Bantul Yogyakarta. Type of research that used was quantitative research with survey methods. Sample in research was 100 customers who visited the Sri Sulastri’s Batik Bantul Yogyakarta. Collection data methods used a questionnaire. Data analysis used multiple linear regression test. The results of the analysis show, 1) the quality of the product has influential positive and significant effect on buying interest in Sri Sulastri’s Batik Bantul Yogyakarta, 2) price has positive and significant effect on buying interest in Sri Sulastri’s batik Bantul Yogyakarta, 3) promotion has a positive and significant effect on the interest in buying Sri Sulastri’s batik Bantul Yogyakarta, 4) coefficient of determination (R2) obtained for 0.536, which means that 53.6% of the product quality, price and promotion variables explain the variance of interest in buying interest, the remaining 46.44% is explained by other variables.Conclusion that product quality, price and promotion have an effect on buying interest Sri Sulastri’s Batik Bantul Yogyakarta. Keywords: product quality, price, promotion, buying interes