医疗保健旅游是一种集旅游和健康服务为一体的新型旅游方式,正日益成为旅游业的一个新亮点,成为旅游经济发展的主力军.泰国在发展医疗保健旅游方面起步较早,市场已趋于成熟.但该行业在亚洲竞争激烈,要达到2014年创收2万亿泰铢的目标,泰国政府部门在政策上要继续给予宽松支持,相关企业在营销策略上要有所调整,在服务质量和员工素质上还须提高.Heahhcare tourism, new forms of tourism which integrates tourism and health services, has become a new highlight in the tourism industry as well as the main force of economic development. The market of healthcare tourism in Thailand has matured enough since it starts much earlier. However, this industry is highly competitive in Asia. In order to financially achieve the year 2014 target of revenue 2 trillion baht in tourism industry, Thai Government should continually offer great support on the policy; at the same time, Thai enterprises not only make adjustments on marketing stra...
Thailand is well-advancing itself into tourism, and medical tourism is also in the emerging list of ...
Malaysia is in the progress of diversifying its economic activities towards a service-based economy...
AbstractThere are three objectives in this study, 1) to study the behaviour and needs of Middle East...
As a business, medical tourism seems to offer a wide range of products/services to potential custome...
Thailand is considered to be among the global leaders in the medical tourism market which has grown ...
我國行政院經建會自2007年正式開始施行「醫療服務國際化旗艦計畫」,投入大筆資金發展觀光醫療,希望將台灣打造成醫療服務首選,吸引海外觀光客來台灣就醫,希望達到「讓顧客走進來、醫療走出去」的目的。除此之...
This study focuses on promoting high quality tourism from BRIC, specifically. The Thailand Tourism D...
In this paper, the authors review the policy and cultural context of medical tourism in Thailand an...
The study had three main goals: 1) To find products and community packaging to promote health touris...
From its unique history, Thailand has embraced its independence and benefited from its cultural and ...
Background: Recently medical tourism is a new form of niche tourism market, which has grown rapidly....
Medical tourism is a global phenomenon in many parts of the world. It features an activity where ind...
International audienceMany countries worldwide are now using biomedicine as a domestically-based exp...
In order to accelerate regional integration, ASEAN agreed on regional cooperation in the tourism sec...
Medical tourism is a growing phenomenon with policy implications for health systems, particularly of...
Thailand is well-advancing itself into tourism, and medical tourism is also in the emerging list of ...
Malaysia is in the progress of diversifying its economic activities towards a service-based economy...
AbstractThere are three objectives in this study, 1) to study the behaviour and needs of Middle East...
As a business, medical tourism seems to offer a wide range of products/services to potential custome...
Thailand is considered to be among the global leaders in the medical tourism market which has grown ...
我國行政院經建會自2007年正式開始施行「醫療服務國際化旗艦計畫」,投入大筆資金發展觀光醫療,希望將台灣打造成醫療服務首選,吸引海外觀光客來台灣就醫,希望達到「讓顧客走進來、醫療走出去」的目的。除此之...
This study focuses on promoting high quality tourism from BRIC, specifically. The Thailand Tourism D...
In this paper, the authors review the policy and cultural context of medical tourism in Thailand an...
The study had three main goals: 1) To find products and community packaging to promote health touris...
From its unique history, Thailand has embraced its independence and benefited from its cultural and ...
Background: Recently medical tourism is a new form of niche tourism market, which has grown rapidly....
Medical tourism is a global phenomenon in many parts of the world. It features an activity where ind...
International audienceMany countries worldwide are now using biomedicine as a domestically-based exp...
In order to accelerate regional integration, ASEAN agreed on regional cooperation in the tourism sec...
Medical tourism is a growing phenomenon with policy implications for health systems, particularly of...
Thailand is well-advancing itself into tourism, and medical tourism is also in the emerging list of ...
Malaysia is in the progress of diversifying its economic activities towards a service-based economy...
AbstractThere are three objectives in this study, 1) to study the behaviour and needs of Middle East...