The marketing potential of corporate social responsibility activities : the case of the alcohol industry in Latin America and the Caribbean

This research was supported by the International Development Research Centre, funding number 107 203–001. The authors would like to thank the Uruguayan National Drug Secretariat, Diego Rodríguez Sendoya and Gustavo Sóñora from the Tobacco Investigation Center in Uruguay for all their support during this research. This is one of a series of papers published in a Supplement to Addiction entitled: The Regulation of Alcohol Marketing: From Research to Public Health Policy. This supplement was published with financial support from Alcohol Research UK and the Institute of Alcohol Studies. Preliminary versions of themajority of these manuscripts were first presented at ameeting organized by the Pan American Health Organization.The aims were to: (1) identify, monitor and analyse the Corporate Social Responsibility (CSR) practices of the alcohol industry in Latin America and the Caribbean (LAC) and (2) examine whether the alcohol industry is using these actions tomarket their products and brands