Perceptions and experiences related to health and health inequality among rural communities in Jimma Zone, Ethiopia : a rapid qualitative assessment

Understanding community perceptions of health and health inequality can serve as an evidence base for community-level initiatives, including maternal, newborn and child health (MNCH) promotion. The findings of this study enable the development of audience-centered MNCH promotion activities that closely align with community priorities and experiences. The research described in this journal article demonstrates application of rapid qualitative assessment methods to explore the context for MNCH promotion activities. The findings of this research enable development of audience-centered health initiatives, such as MNCH promotion through the Safe Motherhood Project