Food advertising to children in Argentinean television : a quantitative and qualitative analysis; final technical report

Appendices 1-3; 5 not included; appendices 4 and 6 catalogued separatelyObjectives 1. To analyze and describe the current regulatory framework, the main stakeholders involved in the regulation of food advertising and to detect potential obstacles, challenges and enablers in the promotion of regulatory changes in Argentina. 2. To determine the amount and characteristics of food advertising to children in Argentinean television. 3. To determine the nutritional content and quality of the foods advertised to children in Argentinean television 4. To analyze the importance of food advertising to children on parent´s dietary behavior and beliefs in different socioeconomic levels..